Showing posts with label gourmet coffee retail space business license logo FBN. Show all posts
Showing posts with label gourmet coffee retail space business license logo FBN. Show all posts

Sunday, July 5, 2009

Opening a retail coffee house - part one

It was in the fall of 1991 when I decided to leave public accounting and start my own coffee house. I had been in public accounting for 2 1/2 years and while it was interesting, I wanted to open my own business. We were living in El Sobrante, but my husband and his sister had an electronics business in Fremont, so we decided to open a shop in Fremont so that he would be able to help me when he had time. I quit my job in October 1991 and started my search for the perfect spot. At that time there was no good gourmet coffee place in Fremont, so it seemed like a great city to start one. There was no Starbucks in Fremont. The only place I could find in Fremont that was supposed to have "gourmet coffee" was a place called Penny University. It wasn't very good at all, not like the coffee houses I fell in love with when I was attending U.C. Berkeley. It looked like there would not be much competition. I didn't have any experience looking for a retail space and didn't know that you could get a realtor to help you without having to pay them. I didn't realize that the lessor (the owner of the space) typically paid the realtor's commission. We didn't have much money and I was determined to open the place on a shoe string budget with just sweat equity. I basically just drove around and looked at spaces that looked like it had alot of traffic. A few months into the search I settled on 1,000 sqft space that was located in a small strip mall. I thought it would be good because it was on a main street and it had Blockbusters as an anchor tenant. After I found the space I wanted, I had to start making plans. I made a list of everything I needed to do:

1) decide on a name

2) decide on the type of ownership entity; sole proprietor, corporation, etc.

3) file for a FBN (ficticious business name)

4) open a bank account

5) get a business license

6) get a permit from the Alameda County Health Department

7) design the space

8) build out the space

9) design a logo

10) work on a menu

The list went on and on and soon I was overwhelmed and questioning myself.